Great product demos focus on the user, not the product itself. A bad demo is boring and feels like a tour, while a great demo tells a story and connects the audience with the main character and their pain. The product is just a prop used to solve a problem, and the connection with the character is what draws the audience in and blows their minds. So, when building a product demo, remember to tell a story about the product, rather than just showing it.

Your stale product demos may be hurting rather than helping. Pete Koomen shares how storytelling can help your customers connect with your product.

And I'm going to share a secret with you that will help you make your demo 10 times better.

Great demos focus on the user, not the product.

So in a bad demo, it's all about the product.

It's boring and it feels like a tour where you're just walking from room to room with your eyes glazed over.

A great demo, on the other hand, is just like a great book or a great movie.

And that story starts with the main character, and your most important job is to get the audience to connect with that character and understand her pain.

Ultimately, your product is just a prop she uses to solve a problem.

It's the connection with the character that draws the audience in and makes it possible to blow their minds.

So the next time you're building a product demo, remember, don't show me your product, tell me a story about your product.


Speaker 0: In my job, I see a lot of product demos. And I'm going to share a secret with you that will help you make your demo 10 times better. Here it is. Great demos focus on the user, not the product. So in a bad demo, it's all about the product.

This is the login page. This is the dashboard. It's boring and it feels like a tour where you're just walking from room to room with your eyes glazed over. A great demo, on the other hand, is just like a great book or a great movie. It tells a story.

And that story starts with the main character, and your most important job is to get the audience to connect with that character and understand her pain. Ultimately, your product is just a prop she uses to solve a problem. It's the connection with the character that draws the audience in and makes it possible to blow their minds. So the next time you're building a product demo, remember, don't show me your product, tell me a story about your product.

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The secret to better product demos